We have the opportunity to capitalize upon the power of Spanish-dominant Latino voters, who are often left out of the political process.

Campaigns and candidates looking to persuade and mobilize undecided voters should invest in Spanish immediately. Spanish-language communication is needed to be understood by a segment of the electorate, and, more broadly, investing resources into Spanish-language outreach sends a signal that a candidate/campaign cares about Latinos. 

This guide contains the following:

• Best Practices and Recommendations for Spanish Language Content
• Guidance on Spanish-First content vs. English to Spanish Translated Content
• Guidance on navigating the use of latino, latine, and latinx when talking to voters in Spanish
• Common grammar mistakes
• Glossary of commons words used by campaigns and their Spanish equivalents

If you have any questions, reach out to the Equis team at [email protected]

Created by Gabriela Cid @ Equis Research