Spanish-Language Recommendations and Glossary

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About

We have the opportunity to capitalize upon the power of Spanish-dominant Latino voters, who are often left out of the political process.

Campaigns and candidates looking to persuade and mobilize undecided voters should invest in Spanish immediately. Spanish-language communication is needed to be understood by a segment of the electorate, and, more broadly, investing resources into Spanish-language outreach sends a signal that a candidate/campaign cares about Latinos. 

This guide contains the following:

  • Best Practices and Recommendations for Spanish Language Content
  • Guidance on Spanish-First content vs. English to Spanish Translated Content
  • Guidance on navigating the use of latino, latine, and latinx when talking to voters in Spanish
  • Common grammar mistakes
  • Glossary of commons words used by campaigns and their Spanish equivalents

If you have any questions, reach out to the Equis team at [email protected]

Created by Gabriela Cid @ Equis Research

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