Spanish-Language Recommendations and Glossary



We have the opportunity to capitalize upon the power of Spanish-dominant Latino voters, who are often left out of the political process.

Campaigns and candidates looking to persuade and mobilize undecided voters should invest in Spanish immediately. Spanish-language communication is needed to be understood by a segment of the electorate, and, more broadly, investing resources into Spanish-language outreach sends a signal that a candidate/campaign cares about Latinos. 

This guide contains the following:

  • Best Practices and Recommendations for Spanish Language Content
  • Guidance on Spanish-First content vs. English to Spanish Translated Content
  • Guidance on navigating the use of latino, latine, and latinx when talking to voters in Spanish
  • Common grammar mistakes
  • Glossary of commons words used by campaigns and their Spanish equivalents

If you have any questions, reach out to the Equis team at [email protected]

Created by Gabriela Cid @ Equis Research

Related Tools

We need your support.

Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.

Thanks for checking out our toolbox.

Please enter your email address for access.