Polling can feel intimidating if you manage a campaign for the first time. The news related to campaigns is often around what the latest public polls tell us about the race’s state. A poll is an imperfect tool. If we understand the strengths and weaknesses of polling, we can gather helpful information to help guide the campaign’s direction. 

Knowing the weaknesses of polls can also help you collaborate better with pollsters and ensure a poll answers the big questions your campaign has. This guide will help you think through the following:

• Polling Process
• Polling modes
• Glossary

The goal of this guide is to make you feel a little more confident when working polls on your campaign.