Polling Guide





Polling can feel intimidating if you manage a campaign for the first time. The news related to campaigns is often around what the latest public polls tell us about the race’s state. A poll is an imperfect tool. If we understand the strengths and weaknesses of polling, we can gather helpful information to help guide the campaign’s direction. 

Knowing the weaknesses of polls can also help you collaborate better with pollsters and ensure a poll answers the big questions your campaign has. This guide will help you think through the following:

  • Polling Process
  • Polling modes
  • Glossary

The goal of this guide is to make you feel a little more confident when working polls on your campaign.

Related Tools

We need your support.

Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.

Thanks for checking out our toolbox.

Please enter your email address for access.