Turning out voters is part art, part science. But it’s mostly science. Conversations with voters in the final stretch can win elections, though it’s important to remember that, in most cases, we are talking about moving a few percentage points of the overall vote share.
We’ve also learned a lot about what doesn’t work, and sometimes it’s counterintuitive. We’ve laid out some key GOTV conversation principles in this guide. We hope you will incorporate these into your GOTV scripts, and share them with organizers and volunteers.