Digital ads are a growing part of how campaigns communicate with supporters, volunteers, donors, and voters. Despite that growth, Democrats are still behind when it comes to digital ads. In 2020 more campaigns are now forced to make digital ads a more significant component of their programs for talking to voters. We believe that campaigns of all sizes should consider how digital ads fit into their campaigns.
If you have used our other digital ads guides for planning and content you might be ready to take the next step of placing digital ads. There are many tutorials online to show you the basics of setting up ads, so rather than provide a general ad setup overview, this guide will focus on tips that are specific to political ads.
In this guide, you will find:
- Instructions for political ad authorization
- Suggestions for adding sourcing and refcodes
- Targeting with pixels, lookalike audiences, and match audiences