Digital Ads Content Development



Digital ads are an essential way to connect with voters, volunteers, donors, and supporters. Reaching them is crucial, but equally important is how we made an ask using digital ads.

In this guide, you will find:

  • Ad inspiration and trend spotting
  • Different types of ads to consider
  • Suggestions for creating popular kinds of static and video content
  • Video equipment resources

Related Tools

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Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.

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