Develop your message



This guide is designed to help you arrive at initial messaging for your campaign. This process is iterative, and takes time. As your campaign organization grows and you move through the election cycle, you will test, evaluate, and refine your message.

That being said, investing in message development early yields high returns — a strong message will help your campaign recruit volunteers, secure donors, and persuade political influencers and validators to throw their support behind you. And as the saying goes… if you don’t tell your story, someone else will.

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Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

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