Since 2006, Ron Klain and John Neffinger have separately written a series of general distribution memos each election year, based on lessons they have learned preparing top candidates for debates. In 2018, they decided to combine their efforts to provide their shared insights in one place. While every campaign is different, this memo offers a good starting place for thinking about how to make debates a part of winning your race.
Find your most persuasive talking points backed by real data.
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