Data-Driven Strategy



When campaign planning, it can be easy to go straight to the small details of contacting voters, like what data is needed. These details are essential, but there are better starting points for crafting a winning campaign plan.  This guide will help you think about the big picture while thinking about critical questions for ways your campaign can influence the outcome of an election. 

This guide will help methodically apply data. This approach can also help you communicate with staff, vendors, and consultants on the data needed to meet strategic objectives. 

By AJ Kahle, Catherine Kahle, and Santiago Martinez

Related Tools

We need your support.

Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.

Thanks for checking out our toolbox.

Please enter your email address for access.