Campaign targeting can feel daunting with jargon like universes, predictive models, or triple prime voters. We wanted to give you a guide that shows you how to approach building lists of voters for the purposes of persuasion or turnout.
Use this guide to learn the following:
Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change.
Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.
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