Campaign Glossary

Download

About

It’s come to our attention that campaigners use a lot of jargon. We hope the definitions in this glossary will help you to build your campaign vocabulary and successfully navigate a world where “universe” refers to a list of voters, and not the cosmos. If, in your work, you come across a term is not defined here, get in touch and we’ll add it to our glossary.

Related Tools

We need your support.

Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.

Thanks for checking out our toolbox.

Please enter your email address for access.