Campaign Calendar for Backwards Planning






Campaigns can easily fall into the trap of being reactive and putting out fires. Campaigns move fast. Great campaigns are able to expect what’s coming up. Unexpected events will always occur during campaigns. Knowing your calendar helps you reprioritize and stay on track.

This document not only lets you set major campaign milestones but also milestones department by department. This will help you break down campaign silos and ensure your team works together.

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