Blue Rose Message Testing Library



Blue Rose Research tests political talking points and video ads to measure their effectiveness at persuading voters to support Democratic candidates and progressive causes. They have compiled much of what they’ve learned in their Message Testing Library, to help you answer two questions:

  • Which issues are the most effective to focus on? 
  • If I’m going to talk about a particular issue, how should I frame it?

The Message Testing Library contains over 2000 talking points across a wide range of issue areas. You can also drill down across various subgroups like age, race, and ideology. New content is regularly added as news cycles change, and we do more testing.

Created by Blue Rose Research

If you have any questions, contact the Blue Rose team at [email protected].

Getting Access

In order to ensure our library stays within the progressive ecosystem, we require everyone to submit a request form before we grant them access. Requests are typically processed in 1-2 business days. Submitters will receive instructions on how to access the library after approval.

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