Santiago runs Arena’s data and analytics. Santiago supports the work of Arena’s training team and oversees the development of resources for the Arena Toolbox. Santiago also uses his background in data to inform Arena’s approach to campaign strategy and support. Before joining Arena, Santiago was a Senior Vice President of Data & Analytics at 270 Strategies. He has helped organizations make informed, data-driven decisions to meet their goals. Using his extensive campaign experience, Santiago helped campaigns across the country and around the globe run sophisticated data analytics operations. In 2012, Santiago was the North Carolina Data Director for President Obama’s re-election campaign, where he built one of the most sophisticated data shops in the campaign’s ten battleground states. In 2008 Santiago got his start as a field organizer in North Carolina, and the experience frames his people-driven approach to analytics. Santiago resides just outside of DC in Rockville, MD, but maintains a love for his home state of Arizona and has a soft spot for North Carolina.
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