While Twitter previously had an extremely broad and restrictive political ad policy, the door is wide open for political advertisers now that we’ve entered the Elon Musk era of the platform.
The platform is currently plagued with uncertainty around major features like verification and routinely has major bugs arise, but it hasn’t completely imploded as many had predicted, and people are still tweeting away.
Political advertisers have already started to take advantage of the platform, primarily to reach politically engaged users with fundraising CTAs. Still, generally speaking, advertisers can use Twitter Ads to put tweets in front of users outside their organic following through a number of objectives, including awareness, tweet engagement, video views, followers, website clicks, and conversions.