Twitter defines political content as “content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.” Twitter prohibits any ads that fall under this policy.
Twitter does allow “cause-based” advertisers to run ads. For example, a “cause-based ad” is one that ” educates, raises awareness, and/or calls for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes.” Again, these ads cannot be tied directly to a political outcome as defined in their political ad policy, and “ads must be tied to the organization’s publicly stated values, principles, and/or beliefs.”
In order to run cause-based ads, an entity’s Twitter profile must have certain information (profile photo, header photo, website, etc.), and advertisers must apply. This process can take up to 2 weeks or longer to complete, so we recommend getting certified ASAP to prevent campaign delays.