Outside of your standard advertising options, sometimes we want something that will let us add a little razzle dazzle to our plans. Enter: takeovers and unique ad opportunities. These are usually bought directly with a single publisher or platform, are generally short term buys (often single days), and can sometimes incorporate custom-built ad creative. Homepage takeovers are a common type of highly viewable, short term buy where the advertiser is able to occupy every ad space on a website’s homepage, creating an all-encompassing effect. In recent times, first impression takeovers (wherein an advertiser is able to occupy every ad space on the first page a user visits) are as common, if not more so, than homepage takeovers as fewer people tend to start their journey on a site’s homepage. Aside from these more out of the box options, publishers often have premium ad units that are specific to their own offerings; these could look like a real-time countdown clock unit, a pop up video, a sponsored newsletter, and more.