While many may be unfamiliar with this platform, it’s estimated that Snapchat has over 100 million active users, and about 50% of those are under the age of 25. Snapchat is definitely a platform that caters to young users with an emphasis on photo and video sharing with friends. The platform also has short- and long-form content, usually around pop culture or sports, from publishers like NBC News, People, and iHeart Radio. Snapchat Ads allows you to serve a variety of different types of content, like delivering static graphics and videos to users watching their friends’ Snap Stories (similar to Instagram Stories), shorter non-skippable commercials to users viewing longer form video content, multi-frame Story ads served among other story content, and targeted filters or augmented reality lenses that users might use on a selfie sent to a friend.