Snapchat’s political ad policy covers “election-related ads, advocacy ads, and issue ads.” When setting up an ad account, advertisers must select an option that says you’ll be using the account for political ads. Snapchat requires advertisers to include a “paid for by” disclaimer on their ads and fill in a “paid for by” disclosure in the ad set up flow.

Snapchat also reserves the right to scrutinize the content of political ads. They openly discourage negative advertising and specifically disallow ads with “attacks relating to a candidate’s personal life.” They have also historically taken issue with voting ads that lean heavily on social pressure.

In order to access U.S. Congressional political district targeting or political affiliation audiences, you must have Snapchat’s ads support team to whitelist your account.

All political ad spending is publicly available in Snap’s Political Ads Library.