Life in a capitalistic society means anything that can have an ad slapped on it, will have an ad slapped on it. This provides for some interesting advertising opportunities out in the real world. “Out-of-home” refers to any advertising found, well, outside of the home, your phone, or your TV.
The most obvious and prevalent example is probably billboard advertising. Still, this term can cover a wide range of options, from screens in elevators to signs in and around transit options or the videos playing on gas station consoles to digital screens on top of cars or taxis. The digital aspect comes into play when some ad tech enables the inventory suppliers to sell the ad space and/or traffic the ad creative. While targeting here is generally limited to just the physical location of the ad space, digital out-of-home (DOOH) provides advertisers with a public space to make a flashy call to action.