ThruText

Peer-to-Peer Texting

ThruText is a peer-to-peer texting tool that allows campaigns and organizations to text their contacts at scale. Since 2016, ThrutText has helped over 1000 organizations send over 250 million messages.

Compared To

ThruText functions similarly to other peer-to-peer texting platforms in that you can have peer-to-peer conversations with contacts within a platform, but its user-centered design, speed, and efficacy set it apart.

Meant for

Progressive political campaigns, advocacy groups, non-profits, unions, membership-based organizations, and schools/universities.

Problem it Solves

In such a loud communication environment, ThruText helps progressives break through the noise and actually reach their contacts directly and quickly while also collecting the necessary data to keep the conversations moving forward at the right time.

Use Case

A local political campaign uses ThruText to ID possible supporters. After seeing discovering how many supporters they have across their city, they use ThruText to recruit volunteers for canvassing and phone banking. When election day is near, the campaign texts supporters reminder to vote and on election day continue outreach by monitoring volunteers at polling stations across the city.

Biggest Drawback

ThruText doesn’t have static numbers, instead, it rents numbers for users to use during the course of their texting campaign, meaning it’s not possible for a user to keep the same phone number across different campaigns, even if texting the same person in a new campaign.

Does it Sync with NGPVAN?

Yes, ThruText has a two-way VAN sync that allows users to push their VAN contacts directly into ThruText from VAN. The second part of the integration allows users to sync their VAN survey questions, activist codes, shifted events, and more into ThruText and as that data is recorded, the results are sent back into VAN in real-time.

Pricing

$$$$$

How Much Does this Cost?

ThruText costs 8 cents per outbound message with a one-time $100 set-up fee. Significant discounts are available, beginning at 100K messages. Pricing is publicly listed here: https://www.getthru.io/politics-pricing

The Digital Tools Assessment is produced by ACRONYM and powered by Arena

Related Tools

We need your support.

Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.

Thanks for checking out our digital tools assessment.

Please enter your information for access.

Stay up to date with news and resources from the Arena community

By providing your cell phone number you consent to receive periodic updates from Arena, including automated text messages and phone calls. Txt HELP for help, STOP to end. Msg & Data rates may apply. See our Privacy Policy.

Stay up to date with news and resources from the Arena community

By providing your cell phone number you consent to receive periodic updates from Arena, including automated text messages and phone calls. Txt HELP for help, STOP to end. Msg & Data rates may apply. See our Privacy Policy.