Peer-to-Peer Texting, Relational Organizing, Volunteer Management

OutreachCircle (formerly VoterCircle) is a supporter management, relational organizing and P2P texting platform that enables volunteers, activists and donors to support campaigns and organizations. OutreachCircle’s Supporter Action Hub allows supporters to find all of the ways they can help an organization. Supporters can donate, sign up for events, volunteer, and much more. OutreachCircle’s relational organizing and Affinity texting products make it easy for your supporters to amplify your efforts by getting their friends, neighbors, and colleagues involved as well.

Compared To

OutVote, Empower, Team, Handraiser

Meant for

  • Volunteers and Organizers as well as Fundraising, Communications, Digital, Political and Field staff
  • Programs that are asking their supporters to use multiple tools and would like to integrate them into one interface
  • Programs that would like to enable their supporters to reach out relationally to their friends and neighbors via text, email or social media
  • Programs that would like to run highly personalized P2P texting programs with supporters’ own phone numbers; use cases include: member to member contact for unions, quarter end fundraising asks, personal event reminders to VIPs, neighborhood canvassing
  • Programs that would like to run a large distributed program split into multiple trackable groups
  • Programs that would like to reduce data entry from pencil and paper sign up sheets
  • Programs that are looking for an easy way to collect a large number of IDs
  • Programs that want to specifically target new and/or transient voters that might not be registered at their current address.

Problem it Solves

You want a single place to house all of the volunteers, activists, and other interested parties that would like ongoing engagement with your campaign or organization. Having them join your OutreachCircle allows you to have a feed of updates and activities available for when these supporters are ready to take action. Because Relational Organizing programs scale exponentially with the supporter base, OutreachCircle has redesigned their product to make it easy to get all of your supporters on it (eliminating the need for an app, rapid onboarding flow, QR codes, built in flyers, and an invite process). Also based on customer feedback they added a P2P texting function (messages come from your number) to complement the relational offerings.

Use Case

  • Supporter Action Hub: One place to capture and have ongoing engagement with all of your supporters.
  • Organizing supporters into groups allows for separate ladders of engagement.
  • Relational Organizing: Amplify your efforts by having supporters to reach out to their friends via text, email or social media.
  • Affinity texting: Kick start your relational efforts, organize neighborhood programs, or follow up with donors and key leaders by assigning (distributing) contacts to be texted from a user’s own phone number.

Biggest Drawback

  • Requires supporters to take action, which requires planning and preparation
  • Except for the VAN integration, integrations with other 3rd party tools are basic and not yet fully built out
  • The new platform offers a lot of functionality, which can be confusing for new admins to understand and implement effectively
  • While OutreachCircle does not require users to import their contacts or download an app, many users still believe these are required
  • Since Affinity texting uses supporters’ own phone numbers, OutreachCircle does not offer the ability to track and record messages like P2P texting providers

Does it Sync with NGPVAN?

  • Yes, read and write. Voter Files/Lists can be imported directly via API
  • Voters contacted by text or email (open, delivered, bounced) are directly synced to VAN
  • Survey questions created in VAN can be automatically imported into OutreachCircle
  • Survey responses are completed by voters and automatically synced with VAN



How Much Does this Cost?

  • Free platform available for organizations and campaigns of every size
  • All plans include unlimited supporters, admins, emails and text messages.
  • $30/month Bronze plan: voter file matching up to 50K voters and 1 group
  • $150/month Silver plan: voter file matching up 150K voters and 5 groups
  • $300/month Gold plan: voter file matching up 300K voters and 10 groups
  • $500/month Platinum plan: voter file matching up 500K voters and 25 groups
  • Enterprise plans for statewide efforts are $500-$5K/month and include 25-500 groups
  • Enterprise plans for national efforts are typically $10K/month and include unlimited groups

The Digital Tools Assessment is produced by ACRONYM and powered by Arena

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By providing your cell phone number you consent to receive periodic updates from Arena, including automated text messages and phone calls. Txt HELP for help, STOP to end. Msg & Data rates may apply. See our Privacy Policy.