Digital Ads Playbook

Navigate the world of digital ads

Welcome to the Digital Ads Playbook powered by ACRONYM+ and Arena. This guide was created to help progressive campaigns, nonprofits, and agencies navigate the ever-expanding online media market and help choose the platforms best suited to advance their causes.

Click the platform links below to learn more about each platform. For more, check out these guides:

Digital Ads Planning Guide

Digital Advertising Glossary of Terms

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Republicans have spent decades cultivating talent and investing for the long run, and right now we’re paying the price. Republicans control 30 state legislatures, 28 governors mansions, and are just a few seats away from regaining control of Congress. Together with an activist Supreme Court, they’re enacting policies that turn back progress on everything from abortion to voting rights to climate change. 

Arena is building a new generation of political leaders who will lead the fight to save our democracy and build progressive power for the long run. It’s going to take all of us to make change. Join us in this work.

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Stay up to date with news and resources from the Arena community

By providing your cell phone number you consent to receive periodic updates from Arena, including automated text messages and phone calls. Txt HELP for help, STOP to end. Msg & Data rates may apply. See our Privacy Policy.